thuzzy

something old, something new

"Thuzzy" is a combination of two words: "thrift" and "fuzzy". This company combines recycled, up-cycled, and eco-friendly materials to make new, funky, and comfortable home good products. Therefore the name "Thuzzy" was developed to best represent the company's vision and overall brand feel.

"Old Concepts. New Ideas." That is the tagline. Thuzzy is a sustainable, eco-friendly, and ethically sourced business that also sells works from small artists and artisans.

Because Gen Z and Millenials shoppers tend to pride themselves in breaking norms and traditions and being more flamboyant, expressive, and eco-conscious than the generations before them, I decided that this strong, colorful, doodle-like, approach would make sense to the consumers. This would attract the right audience who want to be different from the rest, while also being part of an ethical movement.